ASHISH KHAKAT

On-page SEO can be broadly divided into three categories: content, HTML, and website architecture. We’ll look at each individually. Content:   You’ve heard it before: Content is king. SEO without it is like a beautiful new sports car without an engine – it might look nice, but it’s going nowhere. But, not all content is not created equal. Here are the content factors you need to consider to maximize your on-site SEO:   1. E-A-T One way Google weights your site is based on E-A-T, or expertise, authoritativeness, and trustworthiness. In 175 pages of Google Search Quality Guidelines, it’s mentioned 135 times, which should be an indication of the role it plays in the search engine’s algorithms. While Google has only confirmed a few elements of E-A-T (PageRank and links), it’s generally accepted in the SEO field that on-page signals play a big part in its evaluations.   2. Keywords The most basic way to tell them your website’s content answers a user’s...

    What Is On-Page SEO? On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic. This includes updating on-page content, title tags, internal links, and more. Search engines like Google look at keywords and other on-page SEO cues to check whether a page matches a user’s search intent. And if the search engine decides the page will be useful to the user, it will display it higher in search results.   What are the Difference between On-Page SEO and Off-Page SEO? On-page SEO covers anything you can do on a webpage (or internally) to improve your rankings. While off-page SEO covers anything you can optimize outside of your site (or externally) in an attempt to boost your rankings. Backlinks are arguably the biggest off-page SEO factor. Other examples include social media and PR. Both are important parts of any good SEO strategy. But you have mor...